As a huge fan of the French brand Études Studio, which has been supporting important political messages, I feel I must present to you the campaign for their summer collection. With “Smiling Sun”, Études exhibits its latest lookbook that appears to be even more political. This men’s brand formed collaboration with the famous “Smiling Sun”-logo, which has been fighting the use of nuclear power for years. Études is trying to set an example by promoting better nuclear politics (with the goal of an eventual nuclear phase-out). Will this help countries such as France to make a change? Hopefully. But you can already vouch for an environmentally-friendly (fashion-)world and wear Études’ newest collection (prices range from 70 to 350 Euros). Karim
