“Every T-Shirt has its story to tell”

Hard.Clo published its Fall/Winter 2018 lookbook and it’s time to get to know this Greek brand. “The arrival of immigrants and their ghettoization in the city centre is mostly seen as a problem. Although you can experience different cultures in the streets of Athens, in reality, we blatantly ignore them. Hard seeks to express thoughts and feelings that are found in these situations.” Hard seeks to create its own language and speak about important issues.

© Hard.Clo